Sustainable alternatives to current materials – Turning waste into workwear
In order to reduce our impact on the planet, we are looking to replace our most frequently used conventional fibers with preferred fibers. Our ambition to find and implement more sustainable alternatives to current fibers not only includes new product launches, but also our extensive range of existing products, our packaging and trims. This means that our efforts are not only implemented in terms of individual garments or collections but across the entire product range.
'' We are committed to sourcing 70% of our fibers as preferred fiber by 2030 – milestone is 40% already at 2023 ''
Preferred fibers is defined as fibers that has more sustainable properties in comparison to conventional options by the global non-profit organization Textile Exchange. We implement this definition with the addition that we also incorporate materials which has exchanged conventional processes to ones with a documented lower environmental impact.
Hard-wearing products with a long lifetime
When replacing conventional fibers with preferred fibers or materials, it is of the utmost importance to maintain high quality in our products. One principle is to ensure that garments made from preferred fibers are comparable when it comes to durability and comfort, because otherwise we would lose sight of a key sustainability standpoint: hard-wearing products with a long product lifetime.
We acknowledge that this process will take some time and a lot of work, as there are many parameters to take into consideration. However, since the result is deemed to have a positive impact, we are convinced this is the right path to choose.
Turning waste into workwear
Man-made materials, such as nylon and polyester, can easily be recycled to create new raw material with the same performance level as the original virgin material. In our ambition to replace conventional fibers with preferred fibers and thus reduce our climate impact, it is common sense to reuse raw materials that are already in production, and recycling also prevents waste from going into landfill. We promote recycled fibers that are certified and/or traceable – for example, via a trustworthy certification scheme – as preferred fibers.